Starting a photography blog is one of the best ways to build your photography business. Unfortunately, finding photography blog post ideas can quickly become difficult once you have written about the obvious topics.
Whether you’re a wedding photographer, or portrait artist, or specialize in newborn shoots, blogging can help you rank higher on search engines and get noticed by potential clients, consistently.
Here is the rule of thumb: always write about what your customers may ask you in real life.
In this post, we’ll cover:
- Why you should start a photography blog
- The biggest mistakes photographers make when blogging
- 25 photography blog post ideas to attract clients
- How to optimize your blog for SEO and promotion
Let’s dive in!
How do you deliver pictures to your clients ? Google Drive ? WeTransfer ? 👎 There’s a better way.
As a professional photographer, you want to offer a seamless experience to your clients as they visualize and download their pictures, stay brand consistent and generate a wow moment.
That’s what you get when using Memoreez.io. We offer you two free galleries today.
Why You Should Create a Blog for Your Photography Business
Rank Organically with SEO
Search Engine Optimization (SEO) helps your website show up when people search for photographers in your area. A blog allows you to use keywords that potential clients are searching for, making it easier for them to find you.
Of course, you’ll always be doing prospection like other photographers: reaching out to people, asking for recommendations and posting on social media. But those things stop to work the day you stop doing them. That’s not the case with blogging.
A good article can rank for years. It will eventually bring more visitors to your site months after months, as long as you update it. SEO is a long term game. And once you got it right, you can see clients coming in while you sleep.
Local SEO Is Easier for Photographers
Most photography businesses rely on local clients. Or in the same country. You are not competing with photographers in London or Johannesburg if you are located in downtown New York.
Blogging with location-specific keywords (e.g., “best wedding photographer in New York” or “12 best locations for a wedding shoot in Houston”) helps you rank higher for searches in your area.
Build a Brand and Command Higher Pricing
A strong blog not only shows off your photography skills but also positions you as an authority. Clients are willing to pay more when they see you as an expert rather than just another photographer.
SEO Optimization
Optimizing your blog for search engines ensures that it ranks well and continues to attract readers over time. Focus on:
- Keywords: Ensure your post includes the terms you are trying to rank for.
- Meta Description: Write a compelling summary that encourages clicks.
- Internal Links: Link to other related posts on your site to keep readers engaged.
Always do a basic keyword search using Google Keyword Planner or Semrush Keyword Magic Tool (it’s free) to find the best keywords for your niche.
Use an SEO tool like Yoast Real Time Content Analysis to refine your post when writing.
What NOT to Do if You Want Clients from Your Blog
Many photographers make mistakes when blogging, which can drive potential clients away. They choose the wrong photography blog post ideas ! Avoid these common pitfalls:
Don’t talk about technical details. Clients don’t care about your camera gear or editing process. They just want beautiful photos. Save the technical talk for forums or photography tutorials.
Don’t write about marketing. Your audience isn’t interested in how you book clients or market your business. Instead, write content that helps and educates them about photography sessions.
Write about these two topics unless you want to attract competition on your website, and hand them all your secrets !
25 Photography Blog Post Ideas to Attract Clients
Here’s a list of engaging blog topics that will help you connect with potential clients and keep your blog fresh.
Category 1: Recent Projects & Client Stories
1. A Behind-the-Scenes Look at My Latest Photoshoot
Main keyword: behind-the-scenes photography
Main idea: Share an in-depth look at how you prepare for a photoshoot, including lighting, posing, and client interactions. This helps potential clients visualize the experience of working with you.
2. My Favorite Wedding Photos from This Season
Main keyword: best wedding photography
Main idea: Highlight your top wedding shots of the season, explaining the challenges, techniques, and emotions captured in each image.
3. How I Captured the Perfect Engagement Session in [Location]
Main keyword: engagement photography in [city]
Main idea : Showcase an engagement shoot, describing the couple’s love story, the location choice, and the creative process behind each shot.
4. Client Feature: A Dreamy Maternity Session in Golden Hour Light
Main keyword: maternity photography golden hour
Main idea: Share an emotional maternity session, describing how light, location, and client connection made the shoot magical.
5. The Story Behind My Most Viral Wedding Photo
Main keyword: viral wedding photography
Main idea: Break down a highly popular photo from your portfolio, explaining the composition, settings, and post-processing techniques.
6. How I Helped a Camera-Shy Client Feel Confident in Their Photoshoot
Main keyword: confidence in photoshoots
Main idea: Discuss how you guide clients who feel nervous in front of the camera, building their confidence step by step.
7. The Evolution of My Photography Style Over the Years
Main keyword: photography style evolution
Main idea: Showcase the growth of your photography, from beginner work to professional artistry, with visual examples.
8. A Wedding Day in Pictures: From Morning Preparations to First Dance
Main keyword: wedding photography timeline
Main idea: Create a visual storytelling piece that walks readers through a full wedding day through your lens.
9. The Most Unique Wedding I’ve Ever Shot (And What I Learned from It)
Main keyword: unique wedding photography ideas
Main idea: Share a memorable wedding experience, highlighting what made it special and what other couples can learn from it.
10. How a Simple Location Became the Perfect Photoshoot Backdrop
Main keyword: best photography locations
Main idea: Show how creative angles, lighting, and composition transformed a simple setting into a stunning backdrop.
Category 2: Wedding Photography Tips
11. How to Choose the Perfect Photographer for Your Wedding
Main keyword: choose the perfect photographer
Main idea: Guide couples on selecting the right wedding photographer based on style, budget, personality, and portfolio.
12. Candid vs. Posed Photography: Which is Best for Your Wedding?
Main keyword: candid and posed photography
Main idea: Explain the differences between natural moments and directed poses, and how they impact wedding storytelling.
13. Must-Have Wedding Photos: A Complete Checklist
Main keyword: wedding photo checklist
Main idea: Provide a downloadable list of essential wedding shots, from bridal prep to first dance.
14. How to Look Natural in Your Wedding Photos
Main keyword: natural wedding photography
Main idea: Offer posing tips and relaxation techniques to help couples look effortlessly beautiful in their wedding photos.
15. The Best Wedding Venues for Stunning Photography in [City]
Main keyword: best wedding venues in [city]
Main idea: Showcase top local wedding venues, explaining why they offer great lighting and backdrops for photography.
16. Why Engagement Sessions Are a Must Before the Wedding
Main keyword: benefits of engagement photography
Main idea: Explain why engagement sessions help couples get comfortable in front of the camera and create memories before their big day.
17. How to Choose the Best Season for Your Wedding Photos
Main keyword: best season for wedding photography
Main idea: Compare the benefits and challenges of shooting weddings in spring, summer, fall, and winter.
18. The Most Unique Wedding Themes I’ve Photographed
Main keyword: unique wedding photography themes
Main idea: Showcase creative and unconventional wedding themes that resulted in stunning photos.
19. How to Get Stunning Wedding Photos in Any Weather
Main keyword: wedding photography in bad weather
Main idea: Give practical advice on shooting in rain, snow, or extreme heat without compromising quality.
20. The Role of Lighting in Wedding Photography
Main keyword: wedding photography lighting tips
Main idea: Explain how different lighting conditions impact wedding photos and how couples can plan for the best shots.
How do you deliver pictures to your clients ? Google Drive ? WeTransfer ? 👎 There’s a better way.
As a professional photographer, you want to offer a seamless experience to your clients as they visualize and download their pictures, stay brand consistent and generate a wow moment.
That’s what you get when using Memoreez.io. We offer you two free galleries today.
Category 3: Family and Baby Photography Blog Post Ideas
21. Why Family Portraits Are Worth the Investment
Main keyword: family portrait investment
Main idea: Discuss the emotional and generational value of professional family photos.
22. How to Prepare Your Kids for a Family Photoshoot
Main keyword: family photoshoot tips
Main idea: Provide age-specific tips to keep kids happy and engaged during a session.
23. Newborn Photography: Best Poses and Props
Main keyword: newborn photography poses
Main idea: Share the safest and most adorable ways to pose newborns.
24. The Best Ages for Baby Milestone Photoshoots
Main Keyword: baby milestone photography
Main Idea: Guide parents on the ideal stages for capturing their baby’s first-year milestones.
25. 10 Fun Ideas for a Creative Family Photoshoot
Main keyword: creative family photography ideas
Main idea: Provide interactive and playful themes to make family sessions more engaging.
26. The Importance of Generational Family Portraits
Main keyword: generational family photography
Main idea: Discuss why photographing multiple generations together creates lasting legacies.
27. How to Choose the Perfect Outfits for a Family Photoshoot
Main keyword: best outfits for family photography
Main idea: Offer styling tips on colors, coordination, and seasonal outfit choices for family sessions.
28. Holiday-Themed Photoshoots: Ideas for Every Season
Main Keyword: holiday photography ideas
Main Idea: Share creative ideas for Christmas, Halloween, Easter, and summer-themed photoshoots.
Category 4: Event Photography Blog Post Ideas
29. The Importance of Hiring a Professional Event Photographer
Main keyword: professional event photography
Main idea: Explain the difference between professional vs. amateur event photography and its impact.
30. How to Capture Emotion in Event Photography
Main Keyword: emotional event photography
Main idea: Teach photographers how to anticipate and capture genuine reactions.
31. Shoot Amazing Pictures in Low-Light Events
Main keyword: low-light photography
Main idea: Forget technical guide on ISO, shutter speed, and aperture. Show the nice pictures you got from your last dimly lit events. And explain how you have mastered this art.
32. Corporate Event Photography: Why It Matters for Your Business
Main keyword: corporate event photography benefits
Main idea: Explain how professional event photography helps businesses with branding, marketing, and engagement.
33. The Dos and Don’ts of Birthday Party Photography
Main keyword: birthday party photography tips
Main idea: Provide a list of best practices for capturing birthday moments without being intrusive.
34. Capturing the Energy of Live Concerts and Performances
Main keyword: live event photography tips
Main idea: Offer insights on what to look for, when hiring a photographer for a live concert.
35. The Best Lenses for Event Photography
Main keyword: best lenses for event photography
Main idea: Instead of comparing prime vs. zoom lenses, and discussing focal lengths, you can show the results you got in various situations. It is the perfect moment to show your equipment.
36. 5 Editing Techniques I Used to Make Event Photos Stand Out
Main keyword: event photography editing
Main idea: Instead of sharing post-processing techniques, share how you have used your skills to enhance a shooting. The goal is to demonstrate expertise, not to do a tutorial.
Category 5: Real Estate & Branding Photography
37. The Power of Professional Headshots for Your Business
Main keyword: professional headshots for business
Main idea: Show how high-quality headshots enhance credibility and personal branding.
38. How Real Estate Photography Helps Sell Homes Faster
Main keyword: real estate photography tips
Main idea: Explain why well-lit, professional property photos increase sales.
39. Personal Branding Photography: Why It’s More Important Than Ever
Main Keyword: personal branding photography
Main idea: Discuss how custom imagery sets businesses apart in a social media-driven world.
40. Tips for a Successful Product Photography Shoot
Main keyword: product photography tips
Main idea : Offer a step-by-step guide on lighting, angles, and staging for eCommerce photography.
41. The Most Challenging Photoshoot I’ve Ever Done (And How I Handled It)
Main keyword: photography challenges
Main idea: Share a behind-the-scenes look at a difficult photoshoot, the obstacles faced, and the creative solutions used to overcome them.
42. Before & After: The Power of Editing in Photography
Main keyword: photography editing process
Main idea: Show how post-processing transforms raw images, using side-by-side comparisons to illustrate enhancements.
43. My Favorite Black & White Photos and Why They Work
Main Keyword: black and white photography
Main Idea: Discuss the artistic and emotional impact of black & white photography, showcasing examples from your portfolio.
44. Client Spotlight: A Surprise Proposal Photoshoot
Main Keyword: proposal photography ideas
Main Idea: Share a real engagement proposal story, including planning details and the couple’s reaction.
45. My Journey as a Photographer: How It All Started
Main Keyword: becoming a professional photographer
Main Idea: Tell your personal story—what inspired you to start photography and how your business has evolved over time.
46. The Best Time of Day for Real Estate Photography
Main Keyword: best lighting for real estate photography
Main Idea: Explain how natural light vs. artificial light affects real estate listing photos.
47. How to Make Your Airbnb Listing Stand Out with Professional Photography
Main Keyword: Airbnb photography tips
Main Idea: Show how high-quality listing photos lead to more bookings and better reviews.
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48. The Importance of Professional Food Photography for Restaurants
Main Keyword: food photography for restaurants
Main idea: Discuss why appetizing food images increase sales for restaurants, cafés, and caterers.
49. Fashion Photography: How to Showcase Clothing for Online Stores
Main Keyword: fashion eCommerce photography
Main idea: Offer techniques for lighting, posing, and background selection in clothing photography.
50. The Role of Photography in Personal Branding for Entrepreneurs
Main Keyword: personal branding photography tips
Main idea: Explain how professional headshots and lifestyle branding sessions help entrepreneurs establish credibility.
51. Why Investing in Professional Corporate Team Photos Matters
Main Keyword: corporate team photography
Main idea: Show how well-done team photos boost brand identity and trust for businesses.
How do you deliver pictures to your clients ? Google Drive ? WeTransfer ? 👎 There’s a better way.
As a professional photographer, you want to offer a seamless experience to your clients as they visualize and download their pictures, stay brand consistent and generate a wow moment.
That’s what you get when using Memoreez.io. We offer you two free galleries today.
Promoting Your Photography Blog Posts Ideas
Blogging is only 50% of the work—promotion is key!
Writing a great photography blog post is just the beginning. To truly maximize its reach and impact, you need a solid promotion strategy. Many bloggers have great photography blog posts ideas but make the mistake of focusing solely on content creation, but without proper promotion, even the best posts can go unnoticed.
Share on Social Media
Social media platforms are powerful tools to get your blog in front of the right audience. Create engaging posts that include a compelling caption and a visually appealing cover image. The goal is to capture attention instantly and encourage clicks.
For example, if you’ve just published a blog post about wedding photography tips, your social media post could look like this:
“Want the perfect wedding photos? Check out our latest blog post for expert tips! 📸💍 [link]”
Use relevant hashtags, tag influencers, and engage with your audience in the comments to increase visibility.
Sponsor It on Facebook
If you want to take your promotion to the next level, consider running a targeted Facebook ad.
With Facebook’s detailed targeting options, you can reach potential clients based on their location, interests, and behaviors. This is particularly effective for local photographers looking to attract clients in their area.
A small budget can go a long way when your ad is well-optimized. Highlight the value of your blog post, use high-quality images, and include a strong call to action, such as “Read now” or “Learn more.”
Send It to Friends and Clients
Word-of-mouth is still one of the best marketing strategies. Don’t hesitate to share your latest blog post with friends, clients, and fellow photographers. Ask them to share it with their network or even feature it in their newsletters. The more people see your content, the more likely it is to gain traction.
Promoting your photography blog post is just as important as writing it. By leveraging social media, running targeted ads, reaching out to your network, and optimizing for SEO, you’ll increase your chances of reaching a wider audience and driving traffic to your site.
Want more photography blog post ideas? Stay tuned for our next article!
Pro Tip: Always Include a Call to Action
At the beginning and the end of every blog post, guide your readers to the next step:
See my latest work: [Insert Portfolio Link]
Book a session: [Contact Form Link]
Read a related post: [Insert Blog Link]
By implementing these photography blog post ideas and promotion strategies, you’ll attract more clients and grow your photography business faster than ever.
Ready to start? Pick a topic, optimize for SEO, and share your insights to grow your photography business!
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